What does this mean for men? Well some men are taking it to extreme. Morgan Parker and Simon Lock have quit their jobs to ride cross country on motorcyles for charity. The 20,000 kms journey from Hong Kong to Brisbane will stop in 10 countries to support and raise money for 10 charities. A different charity has been selected in each country. Find out more about Morgan and Simon's adventure @ wheel2wheel.tv
Douglas White is the founder of PRDA one of Asia's leading social media agency.