Fans spend more!
On average a Facebook fan will spend almost US$80 a year more on a product than non-fans
Fans share more!
The most intreguing aspect of social media is converting customers to brand ambassadors. Fans of brand are 40% more likely to share brand information. This is powerful marketing.
The long and the short of this is that brands now have definite proof and measurement tools to show the clear value of social media. What is done with this is yet to be seen. Social media is still largely unknown and only few companies like Prosperity Research have the expertise to navigate social media effectively.