Social Media? 12 reasons plus 2 more

Social media is becoming an undeniable option for business. Some are still uncertain why or how they should use social media, but the tidal wave of users make the need to move into social media fell like a "must do". Fortunately there are good reasons and this article released by Social Media Today provides a compelling argument. Social media budgets are exploding and according to the author there are 12 reasons to jump in. That alone should be enough, but I can think of at least 2 more to add to this list that make the value proposition impossible to resist.

• Listening -- the single greatest differentiator between social media and traditional is the opportunity for engagement. To be able to receive customer comments and product information in real time is extremely valuable. Traditional media can not provide this. Brands that recognize the value of receiving customer engagement and leverage this will outpace their competitors.
  
• Community building -- social media is about community building and engaging customers. Many brands are still stuck in the "broadcast" mode of communicating and missing the great opportunity for becoming "friends" of their customers. When the shear volume of information that is pushed out into social media each day, the idea that someone "chose" to listen, opt in, comment on or subscribe to your message is remarkable. Once you have their attention, it is best not to lose it. Treat them well.

Social media is all about being "Social". The most successful brands recognize this. Brands that let their ego go for a bit and truly focus on their customers will enjoy success.

Much success,

Doug

Prosperity Research helps brands find their voice online. PRDA has significant experience and can help businesses find the value in all the
commotion.

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