Advertising is diminishing in effectiveness largely due to explosive growth of Social Media and Social Networking. Never before have consumers had such control over brands. And consumers do this without constraint. Social Networks allow for free and unhampered communication and connection. How can advertising compete with all that fun stuff flying about?
Well, Rich Cherecwich of Imedia Connect has an interesting solution; make advertising look less like advertising. This is a good step forward. At Prosperity Research we have avoided the advertising dilemma by been using video based social media marketing strategies with our clients for years. Consumers appear to be very willing to engage with brand messages provided those messages add value to their lives and are interesting. it is all about being relevant.
How about the value of video based social media. Well a recent article from Clickz.com made the generous statement that video was a good bet in a recession -- probably one of the most effective and affordable methods to reach and retain your consumers.