Monday, 12 July 2010

Social Media: 5 Reasons Asia Rocks!

Asia is the undeniable powerhouse of Social Media. If you think North America and Europe are setting the standard, think again. That is mere child's play compared to what we are doing in the East. With a huge variety of languages, cultures, application preferences and government concerns the social media terrain, to put it lightly, is bumpy. But despite all this, social media is stronger in Asia and growing faster than anywhere else in the world.

  • More Internet users then North American and Europe combined and only 20% penetration rate. Grow, grow, grow!
  • South Korea has the highest penetration rate of Internet in the world!
  • Australians spend more time on social media than any other nationality
  • Hong Kongers dominate Facebook. More registered users per capita than the U.S.
  • More Japanese tweet than the U.S.





If you want to find out what social media can do come East. Asia provides enormous opportunities to explore the true potential of social media. A booming economy, growing infrastructure and enthusiastic acceptance make it more exciting than Disneyland.

Note that in order to navigate this region it is best to have a good guide. Companies experienced in social media and Asia such as PRDA (Prosperity Research Digital Agency) are critical to make a successful go of any social media campaign.

Much success,

Doug

2 comments:

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吳婷婷 said...

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