- Create interesting and engaging content that is relevant to your customers
- Establish conversations with your customers
- Be interested in their opinions and respond to them
- Establish a presence for the long term to build relationships, trust and loyalty
Keep your content current and evolving. Like in real life relationships it is about continuously growing
Using these techniques will not guarantee results, but it will provide you an effective and more cost efficient means of reaching your customers. It will also allow you to establish loyalty with your customers that can not be attained with ppc and banner ads.
It is time to become part of the conversation before you get left out.