Tuesday, 4 November 2008

What your online media seller doesn't want you to know

Prosperity Research has launched many campaigns for customer utilising the editorial spaces on social networks. We have proven that we can reach a vast demographic, capture the front page of search engines and do it in an honest and meaningful way without the use of ppc or display ads. Read on to learn what your media seller does not want you to know.

Social Networks are the fastest growing space on the Internet and arguably the fastest growing space for information and entertainment. With this has come an avalanche of advertisers and marketers (online media sellers) to take advantage of its popularity. Unfortunately they came with the same old bag of tricks. What they don't want you to know is that the old bag of tricks is . . . well, old. To tap into Social Networks it is critical to understand the dynamics of why they are the corner stone of the the greatest communications revolution since movable type. It is simply, people talking to people on a one to one level. It is this dialogue between individuals, not business to customer that is the difference.

Knowing that it is the conversations BETWEEN people in social spaces is what drives both the generation of content and the explosive growth rate of these spaces. This dynamic defines how it is possible to get vastly better results without relying on ppc or Display advertising.

What to do? Become part of the conversation!

  • Create interesting and engaging content that is relevant to your customers
  • Establish conversations with your customers
  • Be interested in their opinions and respond to them
  • Establish a presence for the long term to build relationships, trust and loyalty
    Keep your content current and evolving. Like in real life relationships it is about continuously growing

Using these techniques will not guarantee results, but it will provide you an effective and more cost efficient means of reaching your customers. It will also allow you to establish loyalty with your customers that can not be attained with ppc and banner ads.

It is time to become part of the conversation before you get left out.


larry said...

easy reading andunderstand. just nomoney rightnow ;)

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