- It is hard work. Yes it is, there are no shortcuts to social marketing. It is about making friends the old fashioned like in the real world. Engage in meaningful conversations, be interested in the ideas of others, be consistent and available.
- Honesty not advertising. Any attempt to pass off advertising or to come across as insincere will result in immediate and long term repercussions
- It takes time. Like in the real world, building up a network of friends takes time and commitment. There are no short cuts to building long term relationships
So in the long run the lesson is simple. To truly participate in Social Spaces you must remember that you are engaging people on the individual level not on mass.