A continuous show of force for the value of digital marketing and especially Social Media. This is NOT ppc or banner ads! This is true social network marketing. That is, interacting at a peer to peer level with content sharing and interaction between business and customers that looks, feels and is the same as when two customers interact in social spaces. The audience of one is now! Being able to understand what this means is critical to business' success in the digital space.
I now spend more time watching videos on my tv than watching terestrial tv on my tv.
Even brick and mortar stores are finding a space in the digital frontier.