It is early in the game but it appears that China is the clear winner. Whereas in the West only about 1% of Internet users create content, about 50% of Chinese are contributing online. Additionally the type of content contribute by the Chinese is more substantial. Where in the West most use email as the primary tool, Chinese are writing blogs and actively participating in online conversations making them significantly more influential.
What even further skews the score is that the Chinese are currently spending approximately 570 million hours a day online!!! This is very significant since the Western usage of Internet is only making a slow upward growth the China market is just getting started. Opportunities are huge and can only be expressed using phrases like WOW, OMG, and This is SUPER HUGE! Well established companies, like Prosperity Research, stand to do very well due to their proven track record and early in. But clearly this is a big room and the current quantity of service providers is insufficient to fully meet demand.
PRDA is Asia's leading social media management agency. We have an unmatched record of industry firsts and experience. A full service agency for Brands of all sizes. www.PRDA.Asia
Showing posts with label blog. Show all posts
Showing posts with label blog. Show all posts
Monday, 5 January 2009
Saturday, 23 August 2008
More Money More Ideas More Communication
The latest data just in. Not surprising the statistics continue to show an overwhelming level of confidence in the internet as the surest way to reach an audience as measured by ad spend. But what is most interesting is that businesses originally reluctant to move into social media are not finding an expanded way to utilise them. B2B on the social network scene is hotting up. The last bit of data is the line up of highest volume blog sites. Blogs are an important and flexible way to get your message out.
Monday, 18 August 2008
Burst: Changing Communication Forever
Information bombardment! If information was water we'd all be taking a shower under Niagara Falls every day! If we read, watched and listened to everything that passed in front of us in a day it would probably take a full year just to get through it. The result is consumers filter what comes in and are selective of how they get it? What can business do? Start by understanding the problem and then do something different: Burst!
Handling information
-- Selection what you take in: 30 people talking in a room and you can't hear a thing, but someone says your name and your ears prick up
-- Medium of choice: We all have our favourite ways of getting information, from water cooler gossip to podcasts
Selection
Tools with which we receive information continue to improve and consumers naturally find ways to manage this information. From simple spam filters on mail programs to personalalised aggregated feeds, the modern consumer is finding ways to process information so that only relevant, high quality and desirable content reaches them. Delivering interesting content creates a loyal audience. Spam gets dumped.
Medium
Different people process information differently. Some people are visual, others are better listeners and some just need to do things themselves. There are many factors at play into why different people receive, manage and take in information differently. Such things as biology, education, availability, economics and culture all play a role in this, but the truth is this will not change. Deliver content in a way that consumers prefer and they will keep coming back.
Solution
Selection and Medium where the motivation for Prosperity Research Ltd to create a new process/product; the Burst. We understand that people will naturally select information that is relevant to them and they will choose to receive it in a manner that is convenient. Therefore, the most effective communication strategy fully optimises a message across a range of communication mediums and ensures the message engages, enhances and entertains your consumer.
The Burst
Prosperity Research Ltd. has gone beyond marginally effective banner advertisement and paid placement with a proven way to effectively and honestly present content in the Social Network spaces controlled by consumers. By creating a concise message in video, blog, forum, bookmarking and other formats that creates a reticulated multi-channel release of information tailored to a wide range of consumer preferences we can maximise consumer response and satisfaction.
Prosperity Research Ltd.specialises in content created for the consumer controlled Social Network space which requires treatment different from other communication mediums and each online channel has its own special requirements. Recommended:
-- Keep it short
-- Keep it relevant
-- No advertising
-- Make it easy to find
-- Keep it honest
-- Be polite
-- Less is more
The end game we are all playing is to get our message seen by consumers and have that translate into revenue. It is the old adage made anew; give the customer what they want!
Friday, 8 August 2008
Online is becoming the clear winner
I get enjoyment browsing through the hundreds, if not thousands, of feeds I recieve each week. There are always a couple of gems in the lot that validate all the hard work my colleagues and I are doing. It is difficult being ahead of the crowd. If you are so far ahead it can look like you are all alone, ha ha. But with a steady flow of data showing that people are catching up, soon this lonely feeling will be but a memory.
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