Friday, 10 October 2008

Data Driven: Stocks down, video up, online ad spend up, social sites up

As the financial crisis worsens more and more businesses are turning to online advertising for better ROI. They are especially finding the use of video and social networks to be the most beneficial. Print media is taking a hit and TVC is losing ground. The budget tightening requires more precise targeting, higher conversion and visible metrics that traditional marketing channels do not provide.

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