The Latest Ad Click Count - eMarketer via kwout
Additionally, video use on commercial websites is quickly approaching 100%. A recent survey of vertical sites showed that, on average, 79% of sites surveyed where using video. 59% had it placed on their home page. A number of factors is motivating this movement. The first is technology. Streaming video no longer places a burden on infrastructure and many SaaS provide hosting often for free. Second is that video is a powerful communication tool. It captivates and engages more effectively than print or still images by engaging several senses at once with the attraction of movement.
It should not come as a big surprise that people enjoy video. We have been captivated by movies for a very long time and most of us were raised by TV. It only stands to reason that it would become our online communication tool of choice.
5 comments:
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Thanks for sharing information...I can see that the comment is coming through from a few people in different disciplines. If anybody wants to plunder and add to it, make it more specific to their own area, then have at it.
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