Tuesday, 24 March 2009

Social Media Example: Global Real Estate Investment

IP Global's Managing Director is very charismatic and knowledgeable when it comes to international real estate investing. It was a logical fit that he should utilise video to fully capture his compelling delivery of current real estate investment insights.

IP Global has a long standing in Asia as a premier real estate investment group by creating wealth through sound real estate investments for their clients. With ever increasingly geographically diverse investment opportunities and an increasingly mobile investor group, moving their messages online seemed the right choice. Starting with a redesigned website that provided deeper information was a first start. But to relay timely information to clients a podcast was recognised as a highly effective tool.

IP Global is looking to produce regular updates of their investor podcasts to keep their savvy investor base up to date with economic and invest information in a manner that is quick, concise and portable.

Below is the first podcast released to the public. It was posted across a large number of strategically targeted Social Media sites to ensure that what sites their investors are most comfortable viewing their information they will be readily available to them.

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