Friday, 20 February 2009

Marketing Minute: Business needs Social Media

The business opportunity with Social Media is enormous. There are more than a billion people online and 60% of those are in Asia and using social networks. Social media sites are out pacing all other Internet areas by a margin of 2:1. Prosperity Research has been pioneering social media for a significant amount of time in Hong Kong. This V-blog quickly defines why "Business needs Social Media". However, that said it is a tricky place to do business and the inexperienced may not fare well. It is best to understand well before entering because the backlash for mistakes can be unmerciful.

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