Older, Affluent and Online! Marketing dollars fast behind

It is of little surprise that older and affluent individuals are taking full advantage of the ease and convenience of online everything. They tend to be better educated, well informed and value comfort and convenience a premium. It ain't just for teenagers anymore. Marketers are having to radically review their perception of how the the rich get their information. Thick glossy magazines maybe a "past" time rather than a "pass" time.

Affluent Americans Spend Most on Home, Apparel, Travel via kwout

npd-boomers-social-networking-visits-friends-september-2008.jpg via kwout

Video Ad Spend: Building to Steep Growth - eMarketer via kwout