Social media has not been around for very long. Social networks and social media found their birth in the West with the likes of Friendster and YouTube. But it appears pretty clear that it is in the East that social media will grow up. Depending on which study you quote the numbers range from staggering to unbelieveable on how fast Asia is adopting social media.
70% of Chinese internet users have a social network profile
Hong Kong and Singapore have more registered users on Facebook per capita than the U.S.!
If all of these consumers are online where is business? Back in April I wrote an optimistic blog about how business would follow the rush of consumers to social media. However, a half year later we are still waiting for business to join the party. Prosperity Research has helped many brands make the smooth transition to social media but many are still cautious to move forward. But as business starts to adapt to the new model of social media marketing I am hopeful they will take on board the new rules that apply. After all what makes social media "social" is about people talking to people.