Sunday, 29 June 2008

Online Ad Spending Increases With User Confidence

There is an avalanche of studies showing a significant migration of advertising and marketing budgets toward online spending. This is on the heels of increasing consumer confidence in online channels for doing brand research and making purchases. Information found online is quickly becoming the preferred choice for consumers to formulate brand decisions. The below articles are compelling evidence that a dramatic shift is happening and critical mass has been achieved to keep the momentum.

No comments: