Social Network Marketing is all about the "Social". The fundamentals are the same as we learned as a child and developed through adult hood.
1. Do unto others as you would have them do unto you
2. Don't lie -- be yourself
3. It is better to give than to recieve
4. Turn down a couple of invitations and they stop comming
So it should be no surprise that recent finding have shown the same to be true in Social Network Marketing.
The only thing worse an online marketer can do for the relationship with their client than lying is to start something that they can not finish.
Time is the most precious commodity a customer can give. So if a customer is willing to invest time in you then you had better be prepared to follow through. Like in real life the relationships that last are the ones in which both parties invest and believe that it is mutually beneficial.
Traditionally, business has only been interested in the short term. Using a series of stand alone campaigns to promote products. However, with the move to lifestyle marketing it is critical to establish a psychological presence that is omnipresent. I hope this does not sound too spooky -- ha ha. But like a good friend or lover it is good to be thought of often.