Friday, 23 February 2007

Get Off The Advertising

If I have a thread to my blog (?) it is my fascination with on-line rich content and the way people address its usefullness, or lack thereof. Daily I attempt to educate my clients on how powerful and limitless rich content (Bursts) can be. The reach and potential goes far beyond conventional marketing methods. That along with the paradigm shift to a buyers market (consumer pull instead of traditional push) means that there is a wide open space to run around in where nobody has trampled the grass yet. But despite all my searches and reading I see the "experts" preaching from the same book, la. Advertising is only a small sliver of the potential of rich contents potential. The real upside is that advertising can now be so much more -- it can be the entertainment, education and everything else.

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