Showing posts with label statistics. Show all posts
Showing posts with label statistics. Show all posts

Wednesday, 12 May 2010

Social Media: Mind blowing stats counter

We are all very much aware on the fast pace of social media. We usually think of it in terms of people around the planet. I came across this in Social Media Today. It is a social media stats counter created by Gary Hayes at Personalize Media. Whether you are a numbers geek or just trying to better understand social media and social networks, this widget is a great motivator.






Much success,

Doug

Thursday, 28 August 2008

Internet in Asia Population Statistics and B2B goes Social

This weeks data blog highlights the immense opportunity in Asia for Internet anything. Asia has approximately 56% of the worlds population and 39% of the Internet users. It is the fast growing rate of Internet usage and the hottest and most promising economy. Hong Kong has the highest penetration rate in Asia matching South Korea at about 70%. Hong Kong is not on this chart because its total population is less than 8 million.



B2B is the big spend. Social Networks are not just for consumers. Businesses are flocking to this format as a flexible way to engage in commerce. Without the same constraints as traditional vertical business sites, exchanging information becomes easier and more engaging.



Businesses are pouring on the spend. Below are the biggest corporate spenders of online ad dollars. This spend represents old school type online advertising of banner and paid search. This is a gold mine for Social Media proponents as the advantages of Interesting over Advertising creates a overwhelming argument for business to radically change the way they position themselves online.



Friday, 18 January 2008

Where We Get What We Need!

The latest hoopla about the United States political elections has raised my eyebrows. Not so much because I am an American and this stands to be an election of greater historical significance than most -- first African American or woman president -- but because so many of my non-American friends, here in Hong Kong, are fascinated by it. Like a soap opera on crack it has a ferocious grip on their attention. I am curious where and how they get this constant fodder that feeds their rabid speculation. Surprise! -- Social network sites on the internet.



Social Network sites and news aggregators, bookmarks and feeds have all made the gossip mill a powerful machine. It is long past the days of exchanging gossip over the back fence. Now legions of pundits can rapidly access, summarise and trivialise immense amounts of data and send it to all of their friends with an emoticon and embedded video in the blink of an eye.




I find this amazing in many ways. I have a degree in statistics and though I have always been terrible with numbers, I have found the pollsters an amusing past time. Historically they have sent out questionnaires or conducted phone interviews of a “representative sample” to get the real dope. This all made sense when people more or less received the same news feeds, either through the newspaper or evening news. However with the internet everyone can, and does, receive an individually select feed of information. Uniformity of content delivery is not there. How do people make decisions now, how is opinion influenced? The puzzle has become much more complex – this is so fun!