This weeks data blog highlights the immense opportunity in Asia for Internet anything. Asia has approximately 56% of the worlds population and 39% of the Internet users. It is the fast growing rate of Internet usage and the hottest and most promising economy. Hong Kong has the highest penetration rate in Asia matching South Korea at about 70%. Hong Kong is not on this chart because its total population is less than 8 million.
B2B is the big spend. Social Networks are not just for consumers. Businesses are flocking to this format as a flexible way to engage in commerce. Without the same constraints as traditional vertical business sites, exchanging information becomes easier and more engaging.
Businesses are pouring on the spend. Below are the biggest corporate spenders of online ad dollars. This spend represents old school type online advertising of banner and paid search. This is a gold mine for Social Media proponents as the advantages of Interesting over Advertising creates a overwhelming argument for business to radically change the way they position themselves online.
PRDA is Asia's leading social media management agency. We have an unmatched record of industry firsts and experience. A full service agency for Brands of all sizes. www.PRDA.Asia
Showing posts with label penetration. Show all posts
Showing posts with label penetration. Show all posts
Thursday, 28 August 2008
Saturday, 9 February 2008
The Giant Is Awake!
If there was any doubt where and when the next major boom in online activity was going to be, there clearly is none now. Asia in general has always had a reputation as being technologically advanced and this reputation is well deserved.
This year Asia will expand to over half of a billion internet users and China will surpass North American for the number of internet users. This will make China the world leader for internet penetration.
There have been a number of factors that have facilitated China's leapfrog over North America as the highest rate of internet penetration and greater degree of acceptance in daily life. These are both economic and political in nature.
1. Economic rise of the middle class in China has greatly accelerated the internet culture. New money buys new things. A sudden rise in disposable income allows for purchases of goods that only a short time ago where not available or affordable. Whereas the West has been spoiled for choice for a long time and therefore people wait to "trade up" their appliances. The Chinese are buying for the first time, and they are buying cutting edge and embracing it fully.
2. Freedom of communication and sharing of ideas. The internet and mobile devices have provided modern Chinese a level of freedom in sharing ideas and communicating with others that has long been taken for granted in the west.
3. Weak infrastructure actually facilitates the growth of internet and mobile communication. Wireless commications -- mobile phones -- can be quickly installed at a relatively low cost compared to dedicated land lines. Therefore a in country that rapidly demands modern conveniences; a mobile phone is more likely to be available than a wired phone in the home. As an extension to this, Internet cafe's have gained strong cultural and social promenance by providing services that may not yet be available otherwise.
With 80% of Chinese internet users stating that it is an important part of their daily lives we can be asured that the rise of consumerism in China will quickly overshadow Western Countries. What is most interesting to watch is how this is approached. China is not the West and any attempt to treat it as such will most likely meet with disapointing outcomes.
This year Asia will expand to over half of a billion internet users and China will surpass North American for the number of internet users. This will make China the world leader for internet penetration.
500 Million Internet Users in Asia-Pacific - eMarketer via kwout
There have been a number of factors that have facilitated China's leapfrog over North America as the highest rate of internet penetration and greater degree of acceptance in daily life. These are both economic and political in nature.
1. Economic rise of the middle class in China has greatly accelerated the internet culture. New money buys new things. A sudden rise in disposable income allows for purchases of goods that only a short time ago where not available or affordable. Whereas the West has been spoiled for choice for a long time and therefore people wait to "trade up" their appliances. The Chinese are buying for the first time, and they are buying cutting edge and embracing it fully.
2. Freedom of communication and sharing of ideas. The internet and mobile devices have provided modern Chinese a level of freedom in sharing ideas and communicating with others that has long been taken for granted in the west.
3. Weak infrastructure actually facilitates the growth of internet and mobile communication. Wireless commications -- mobile phones -- can be quickly installed at a relatively low cost compared to dedicated land lines. Therefore a in country that rapidly demands modern conveniences; a mobile phone is more likely to be available than a wired phone in the home. As an extension to this, Internet cafe's have gained strong cultural and social promenance by providing services that may not yet be available otherwise.
With 80% of Chinese internet users stating that it is an important part of their daily lives we can be asured that the rise of consumerism in China will quickly overshadow Western Countries. What is most interesting to watch is how this is approached. China is not the West and any attempt to treat it as such will most likely meet with disapointing outcomes.
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