It appears we spend a lot of our time online. And, for better or worse, the data suggests this is not going to change anytime soon. We see online replacing are traditional information and entertainment sources such as TV, newspapers and other print publications. We also see that while we surf the net we also seem to have lots of time for other activities as well. Who exactly came up with the concept of multitasking? And why? Lastly, on a down note, like Yin and Yang with good comes evil. A recent study by Cisco suggests that 90% of all emails are SPAM! The real question is why do these people not use all that effort and resources for good instead of evil!?
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Showing posts with label spam. Show all posts
Showing posts with label spam. Show all posts
Wednesday, 31 December 2008
Wednesday, 9 April 2008
Spam Does Not Come In A Can
Today I had to bid farewell to an important part of my life. Some 10 years ago I first initiated myself into the internet world by purchasing a domain; Dougs-world.com. It was both fitting and exciting. For many years that "virtual address" was my only permanent address. As I travelled the world the only certain way for friends and family to stay in touch was through this address. Many times it served as back up for business as well, however, as time went by more unwanted spam started to appear. Yesterday the count was 2506 mails in slightly less than one day. This alone stuns me. But what was even more surprising was the number that was caught by the filter before it even reached my personal mail box.
After having a crash of our mail system I did some searching around and found that the catchall mail file had been tracking the overload for some time. More than 250,000 mails from spammers lay fallow in this box. Like a giant log jam on a river the flow of water had completely stopped.
Since there appear to be no apparent way to stop the onslaught I must reluctantly let go of this piece of my life. Dougs-world, or at least my mail address, will be laid to rest under an avalanche of spam. Not exactly a pleasant image, but the truth.
I usually do not go gently into the good night as the poem, and this time is no exception. However, sometimes you must realise that, whereas the war may still be won, the battle must be conceded.
With great sorrow, I concede.
After having a crash of our mail system I did some searching around and found that the catchall mail file had been tracking the overload for some time. More than 250,000 mails from spammers lay fallow in this box. Like a giant log jam on a river the flow of water had completely stopped.
Since there appear to be no apparent way to stop the onslaught I must reluctantly let go of this piece of my life. Dougs-world, or at least my mail address, will be laid to rest under an avalanche of spam. Not exactly a pleasant image, but the truth.
I usually do not go gently into the good night as the poem, and this time is no exception. However, sometimes you must realise that, whereas the war may still be won, the battle must be conceded.
With great sorrow, I concede.
Thursday, 3 January 2008
A Kinder Gentler Social Network Marketing
This post is a bit on the tardy side. I am writing a response to an article that appeared in TechCrunch back in November 2007.
http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/
This article highlighted pretty much all that is disapointing with many Social Network Marketing strategies. This unbridled foolishness to get high hits at any cost. Consumers value their time, resent being tricked (we all do -- that is why they call it spam) and a brand is your most important possession. So when you embrace a reckless approach to online marketing that includes damaging your brand identity, deception to your customers and general lack of integrity the short term might be a bit fun, but the long term is more disapointing. Wuse a story of the drunk at the party who ends up with the lampshade on their head. Maybe for a couple of hours they are the life of the party, but the next day in the office they are the laughing stock. Managing your brand online is similar. Would you rather build up a strong relationship with loyal customers based on an honest approach or create an illusion of success that will quickly dissapate with the next viral video? At Prosperity Research we have identified an approach that uses the same approach that all of us use in everyday life -- building friendships.
1. Put yourself out there where people you want to meet hang out
2. Go more than half way to meet people
3. Be more interested in them than yourself
4. Follow up
5. Offer something new to the mix on each encounter -- share
6. Invite them into your life
The simplest lessons we learned at the ealiest age are often the best. Life only becomes complicated when you invite a consultant to join.
http://www.techcrunch.com/2007/11/22/the-secret-strategies-behind-many-viral-videos/
This article highlighted pretty much all that is disapointing with many Social Network Marketing strategies. This unbridled foolishness to get high hits at any cost. Consumers value their time, resent being tricked (we all do -- that is why they call it spam) and a brand is your most important possession. So when you embrace a reckless approach to online marketing that includes damaging your brand identity, deception to your customers and general lack of integrity the short term might be a bit fun, but the long term is more disapointing. Wuse a story of the drunk at the party who ends up with the lampshade on their head. Maybe for a couple of hours they are the life of the party, but the next day in the office they are the laughing stock. Managing your brand online is similar. Would you rather build up a strong relationship with loyal customers based on an honest approach or create an illusion of success that will quickly dissapate with the next viral video? At Prosperity Research we have identified an approach that uses the same approach that all of us use in everyday life -- building friendships.
1. Put yourself out there where people you want to meet hang out
2. Go more than half way to meet people
3. Be more interested in them than yourself
4. Follow up
5. Offer something new to the mix on each encounter -- share
6. Invite them into your life
The simplest lessons we learned at the ealiest age are often the best. Life only becomes complicated when you invite a consultant to join.
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