I originally wrote this post in December 2007. In social media years that was a lifetime ago. However, the words are more true now then back then. Social media's progress got a set back, or kick start, due to the economic crisis. You can decide your opinion on that. What I know is I believed then and I still believe now.
Well, the 2007 year is wrapping up and the final numbers are coming in. These are the all important numbers which demonstrate online behaviour in general and more specifically the consumer spending habits during the peak holiday period.
It is unanimous that Social Network Marketing continues to dominate the press and the pocketbook of consumers. With word of mouth becoming the new cred over traditional corporate spokespersons the individual reigns supreme. Prosperity Research continues to advance natural techniques to understand the behavioural mechanisms that guide Social Network models. There is little need for big media buy or fancy gimicks in the new democratic space on the internet. The old addage of "talk is cheap" has an all new meaning.
PRDA is Asia's leading social media management agency. We have an unmatched record of industry firsts and experience. A full service agency for Brands of all sizes. www.PRDA.Asia
Showing posts with label holiday. Show all posts
Showing posts with label holiday. Show all posts
Monday, 21 June 2010
Saturday, 8 November 2008
Data Driven: Customers on line, but where is business??
A slew of studies have come out just in time for the holidays with predictions about our shopping behaviour. In lieu of the financial crisis, it is not surprsingly many are turning to the internet to save money. What is surprising is that, despite the fact that customers are flooding the internet, business still has a very small foot print there. Additionally, the figures show that those online are increasingly older and monied! Business had better get its game on!
Less than a third of business have a social media presence even though this is the #3 choice for consumers to make brand decisions.
Customers turn to online channels to save money on gifts. The value ads up in many ways, from better comparison shopping to saving on gas for driving. And think of your poor nerves, stay home and quietly shop with a glass of holiday cheer.
Video is becoming the clear choice for information and entertainment. But the myth that it is an exclusive domain of the very young continues to get debunked. The fastest growing segment on online video viewers is the choice 35 - 54 age bracket. These are the people with the real money! Well, except me that is.
Less than a third of business have a social media presence even though this is the #3 choice for consumers to make brand decisions.
Customers turn to online channels to save money on gifts. The value ads up in many ways, from better comparison shopping to saving on gas for driving. And think of your poor nerves, stay home and quietly shop with a glass of holiday cheer.
Video is becoming the clear choice for information and entertainment. But the myth that it is an exclusive domain of the very young continues to get debunked. The fastest growing segment on online video viewers is the choice 35 - 54 age bracket. These are the people with the real money! Well, except me that is.
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