CIO Guest Blog: Disappearing Technology

At Prosperity Research and SO-U.TV, we believe it is all about YOU! Whether you own or represent a business or agency we provide services to, or are a viewer and consumer of our content, we want YOU to find US interesting.

To that goal, we have developed a simple Technology Strategy: we want to make your computer disappear!Well, not exactly disappear, but our goal is to place our content and deploy our products in a manner that is so interesting to our audience that our technology solutions virtually fade into the background.

Likewise, for our clients, our goal is to provide near term results with long term value. We do this by developing and placing interesting content where consumers are already looking for information. Our model is all about the consumer and what they find interesting.

How do we do this? Without divulging too many secrets :-] I can tell you we have integrated a combination of proprietary technology with open source and licensed tools, and by using many free consumer spaces on the internet. In addition, our multilingual and highly talented back office staff can do things on the internet I never imagined possible!

Although we are happy if you join in the tens of thousands of video views we serve per month at our recently upgraded website, http://www.so-u.tv/, we are equally happy if you were one of the 50,000+ viewers who watched us on YouTube last month. Because, “It’s not me, it’s you”, to paraphrase an old saying.

In closing, although my wife often threatens to make my computer “disappear”, it is unlikely our computers will go away any time soon. They may get lost in a sea of blackberries, ipod’s, 3G phones and some other yet to be invented apparatus but disappear? Not likely. Wherever you are, however, you can bet SO-U.TV will be there too.

Now, where are my glasses?

Penny Saved is a Penny Earned

Social Network Marketing is all about the "Social". The fundamentals are the same as we learned as a child and developed through adult hood.

1. Do unto others as you would have them do unto you
2. Don't lie -- be yourself
3. It is better to give than to recieve
4. Turn down a couple of invitations and they stop comming

So it should be no surprise that recent finding have shown the same to be true in Social Network Marketing.


The only thing worse an online marketer can do for the relationship with their client than lying is to start something that they can not finish.

Time is the most precious commodity a customer can give. So if a customer is willing to invest time in you then you had better be prepared to follow through. Like in real life the relationships that last are the ones in which both parties invest and believe that it is mutually beneficial.

Traditionally, business has only been interested in the short term. Using a series of stand alone campaigns to promote products. However, with the move to lifestyle marketing it is critical to establish a psychological presence that is omnipresent. I hope this does not sound too spooky -- ha ha. But like a good friend or lover it is good to be thought of often.