Get Off The Advertising 1

With the paradigm shift to a buyers market (consumer pull instead of traditional push) means that there is a wide open space to run around in where nobody has trampled the grass yet. But despite all my searches and reading I see the "experts" preaching from the same book, la. Advertising is only a small sliver of the potential of rich content.



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Get Off The Advertising

If I have a thread to my blog (?) it is my fascination with on-line rich content and the way people address its usefullness, or lack thereof. Daily I attempt to educate my clients on how powerful and limitless rich content (Bursts) can be. The reach and potential goes far beyond conventional marketing methods. That along with the paradigm shift to a buyers market (consumer pull instead of traditional push) means that there is a wide open space to run around in where nobody has trampled the grass yet. But despite all my searches and reading I see the "experts" preaching from the same book, la. Advertising is only a small sliver of the potential of rich contents potential. The real upside is that advertising can now be so much more -- it can be the entertainment, education and everything else.



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Getting hot on the download

Reporting of this phenomena is all over the news and tabloids. Reading it is really getting a bit silly. But it is the underlying tidal wave of change that seems to be largely unnoticed. Or have we all become so jaded that we do not see that the manner in which we share, receive and even create content has undergone a huge transformation?!



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Demand for Mobile Video Rising

With amazing speed it is upon us. Most marketing, advertising and, for the most part, everyone is at a loss on how to move forward. The advent of video replacing text on the web and the web going mobile is changing the landscape of human behaviour and interactions immensely. Isn't this so much fun!



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