Monday 30 March 2009

Data Driven: Video 8 :1 over Banner Ads

The data is in from Adtech. 10 billion clicks were counted from across Europe and what early analysts predicted is now being proven true. Banner advertising is on the decline in effectiveness and video is on the rise. Banner advertising CTR has fallen from .4% approximately a year ago to .2% at the end of 2008. Whereas video continues to gain the consumer's attention with an average CTR of 1.7% and climbing. This is 850% better than traditional banner advertising.



http://www.emarketer.com/Article.aspx?id=1006969

The Latest Ad Click Count - eMarketer via kwout


Additionally, video use on commercial websites is quickly approaching 100%. A recent survey of vertical sites showed that, on average, 79% of sites surveyed where using video. 59% had it placed on their home page. A number of factors is motivating this movement. The first is technology. Streaming video no longer places a burden on infrastructure and many SaaS provide hosting often for free. Second is that video is a powerful communication tool. It captivates and engages more effectively than print or still images by engaging several senses at once with the attraction of movement.




It should not come as a big surprise that people enjoy video. We have been captivated by movies for a very long time and most of us were raised by TV. It only stands to reason that it would become our online communication tool of choice.

5 comments:

Douglas White said...
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Unknown said...

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Jack said...
This comment has been removed by the author.
Jack said...

Thanks for sharing information...I can see that the comment is coming through from a few people in different disciplines. If anybody wants to plunder and add to it, make it more specific to their own area, then have at it.
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seo services said...
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