Monday, 30 March 2009

Data Driven: Video 8 :1 over Banner Ads

The data is in from Adtech. 10 billion clicks were counted from across Europe and what early analysts predicted is now being proven true. Banner advertising is on the decline in effectiveness and video is on the rise. Banner advertising CTR has fallen from .4% approximately a year ago to .2% at the end of 2008. Whereas video continues to gain the consumer's attention with an average CTR of 1.7% and climbing. This is 850% better than traditional banner advertising.



http://www.emarketer.com/Article.aspx?id=1006969

The Latest Ad Click Count - eMarketer via kwout


Additionally, video use on commercial websites is quickly approaching 100%. A recent survey of vertical sites showed that, on average, 79% of sites surveyed where using video. 59% had it placed on their home page. A number of factors is motivating this movement. The first is technology. Streaming video no longer places a burden on infrastructure and many SaaS provide hosting often for free. Second is that video is a powerful communication tool. It captivates and engages more effectively than print or still images by engaging several senses at once with the attraction of movement.



http://www.reelseo.com/view-index-feb-09/

Website Video Usage Statistics - How Companies & Sectors Use Website Video - ReelSEO via kwout


It should not come as a big surprise that people enjoy video. We have been captivated by movies for a very long time and most of us were raised by TV. It only stands to reason that it would become our online communication tool of choice.
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5 comments:

  1. Douglas White2 April 2009 at 14:44

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  2. Unknown24 June 2009 at 10:36

    Another site great for video especially if you want to use video to create exposure is www.adwido.com They help you create a targeted keyword marketing campaign and the account is free.

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  3. Jack12 January 2012 at 06:10

    This comment has been removed by the author.

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  4. Jack12 January 2012 at 06:11

    Thanks for sharing information...I can see that the comment is coming through from a few people in different disciplines. If anybody wants to plunder and add to it, make it more specific to their own area, then have at it.
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  5. seo services3 November 2012 at 13:54

    This comment has been removed by the author.

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